The Lace Space, a family-owned business with roots in New York's renowned Garment District, has been a trusted provider of premium lace trimmings since the 1970s. When the time came to expand into the digital marketplace, The Marketing Refinery was entrusted with bringing this storied brand to life on Etsy. We developed a cohesive brand identity that honored their rich history, designed elegant packaging that reflected their premium product offering, and created an engaging storefront and social media presence. Our comprehensive strategy helped The Lace Space quickly build trust with buyers, resulting in organic orders within the first few weeks of their launch.
